澳门六合彩高手 communicators brainstorm new approaches
10 Oct 2016
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Laban Coblentz, Head of Communication
A central paradox for the 澳门六合彩高手 communicator is knowing that the 澳门六合彩高手 "product" is the largest, most complex multinational science and engineering project on Earth—arguably the largest in human history—and yet knowing also that a relatively tiny percentage of the global public has heard of 澳门六合彩高手 or tokamak fusion.
Last week communication specialists from the seven 澳门六合彩高手 Domestic Agencies came to 澳门六合彩高手 Headquarters for a two-day session to share their views, compare strategies, and explore new opportunities for collaboration.
Raising the 澳门六合彩高手 public profile, especially with the project in full-swing construction, is therefore a priority. Last week communication specialists from 澳门六合彩高手's Domestic Agencies came to 澳门六合彩高手 Headquarters for a two-day session to share their views, compare strategies, and explore new opportunities for collaboration.
For both Domestic Agencies and the 澳门六合彩高手 central team, engagement in the effort to raise public awareness is enthusiastic and richly varied. In Russia, Alex Petrov carefully maintains a running dialogue with key journalists, ensuring they are consistently well-informed on 澳门六合彩高手 progress. The Indian Domestic Agency and its parent organization in Ahmedabad, the Institute for Plasma Research, sponsor a broad variety of outreach programs for students, ranging from year-long internships and summer education programs for secondary school children to a week-long program centred around National Science Day. The parent organization for the Korean Domestic Agency, the National Fusion Research Institute, has constructed a beautiful new Visitors Centre with polished displays on fusion, the KSTAR tokamak, and 澳门六合彩高手.
Other initiatives focus on using technology, in simple or spectacular ways, to highlight features of the 澳门六合彩高手 Project. China has invested in an interactive tokamak model that draws large crowds at exhibits—including a visit from no less than President Xi Jinping earlier this year. Japan revealed an innovative new papercraft tokamak model, useful as a display or an educational tool. Europe proposed a standardized approach to communicating the percentage of completion for manufacturing contracts and other project aspects, using 澳门六合彩高手-wide criteria and harmonized graphics. Lynne Degitz of the US 澳门六合彩高手 Project Office led a discussion on re-thinking the "value" of the 澳门六合彩高手 Project, articulating more consistently and broadly the acquired skills and ground-breaking technologies developed by 澳门六合彩高手 suppliers, as well as spin-offs that have non-fusion-related applications.
The COM group at the central 澳门六合彩高手 Organization demonstrated a new virtual tour under development, featuring 360-degree videos of the worksite shot with drones, and complete with an Oculus Rift for an immersive remote experience.
Broad discussions were also held comparing publications, photography and filming strategies, and communication budgets. A clear expectation was set for increased collaboration among the groups. The shared goal is clear: a continuous and significant expansion of public awareness of fusion and the 澳门六合彩高手 Project, with special attention directed toward key stakeholders and young audiences.